Bank of the Philippine Islands (BPI), one of the largest banks in the Philippines, advocates ‘paperless’ banking. With this in mind, BPI Preferred launched an exclusive Weekly Special Deals and Discounts Offer together with its partner-merchants, via online instead of conventional media.

Digital Postcards Drew Amazing Response

Digital postcards were developed enticing its clients to avail of these exclusive perks and privileges – from Preferred getaways to Preferred shopping and dining— and were distributed by email. Postcards were simply flashed from tablets and mobile phones at the establishments eliminating paper use.

 

The online promotion drew so much interest and response from its clientele, prompting BPI Preferred to extend this offer again and again.

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